Embryogenesis and the Unfolding of Developmental Potential

Embryogenesis and the Unfolding of Developmental Potential

Having reframed genes as structured biological potential—and epigenetics as one of the systems through which that potential is contextually instantiated—we now turn to perhaps the most dramatic theatre of biological actualisation: development. In the unfolding of an organism from a single cell to a complex multicellular individual, we see biological potential not only actualised, but orchestrated, differentiated, and individuated across time and space.

This is the domain of embryogenesis—and it powerfully affirms our model of constrained potential realised in instance.

From Zygote to Organism: A Developmental Trajectory

Every multicellular organism begins as a single cell. That cell contains the full developmental potential of the organism—yet almost nothing of the organism’s structure has been actualised. What unfolds is not a simple execution of a program, but a dynamic cascade of instantiations, each shaped by:

• Epigenetic constraints, which modulate access to genetic potential.

• Local environments, including the chemical gradients and physical conditions of the embryonic context.

• Intercellular signalling, through which developing cells co-regulate one another's differentiation.

Thus, development is not the expression of a code, but the orchestration of a system—a process that is at once internally constrained and environmentally shaped.

Individuation through Differentiation

Each stage of development increases individuation. The fertilised egg is pluripotent, containing the potential for any cell type. But as development proceeds, this potential is progressively constrained. Cells become muscle, skin, neurones—not because they lose genetic information, but because their epigenetic landscape and relational positioning narrows what is possible in each local context.

In this sense:

• Development is individuation through instantiation. Each differentiation is a move from general potential toward specific actualisation.

• The organism as a whole is not simply a sum of cells, but a self-organising instantiation of its own potential.

Crucially, individuation happens within a system—the developing embryo. Each part's identity is shaped not only by its internal potential, but by its relation to the whole.

Developmental Potential Is Not Destiny

It is tempting to think of developmental potential as deterministic—but this is an artefact of the replicator metaphor. In reality, developmental pathways are robust but flexible. They are regulated through feedback, sensitive to environmental cues, and open to multiple pathways of actualisation.

• Temperature can affect sex determination in reptiles.

• Nutritional signals can shift metabolic development.

• In humans, early relational environments can shape neurobiological development well into adulthood.

Such variability is not a bug in the system—it is part of its design. Developmental potential is not a script, but a field of affordances, structured yet responsive.

The developing organism is not only making a body; it is making a self—an individuated system capable of perception, action, and interaction.

Development Is Ongoing

Embryogenesis may seem like a contained process, but in truth, development never ends. The same principles that guide early development continue throughout life:

• Neural plasticity enables ongoing individuation of experience.

• Immune development continues into adulthood, shaped by environmental exposure.

• Social and symbolic environments modulate biological systems across the lifespan.

Thus, the developmental potential of an organism is not confined to the womb. It is lifelong—and always embedded in contexts of meaning.

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In this light, development is not merely biological engineering—it is living semiosis: the ongoing instantiation of a structured potential shaped by internal dynamics, environmental contexts, and the organism's own unfolding history.

Epigenetics and the Instantiation of Biological Potential

In our reframing of the gene, we moved from the idea of the gene as a self-replicating unit to a model in which genes are elements of biological potential—instantiated differently across developmental, cellular, and environmental contexts. Nowhere is this more evident than in epigenetics: the study of how gene activity is regulated without altering the DNA sequence itself.

Epigenetics doesn’t just complicate the replicator model; it dismantles it. It shows that what matters is not just what is inherited, but how it is instantiated—and that this instantiation is contextually shaped, dynamically regulated, and in some cases, even heritable across generations.

Instantiation in Epigenetic Systems

Epigenetic markers—such as DNA methylation or histone modification—don’t change the underlying genetic code. Instead, they modulate the actualisation of potential. They determine:

• Whether a gene is switched on or off.

• How strongly a gene is expressed.

• When and where in the organism this occurs.

Thus, the genome is not a script to be read linearly but a landscape of potential, with epigenetic mechanisms acting as gates, filters, and signal routers. The same sequence of nucleotides may give rise to radically different outcomes depending on the epigenetic systems that mediate its instantiation.

Epigenetic Individuation

One of the most striking features of epigenetics is how it individuates genetic potential. Every cell in a multicellular organism contains essentially the same genome, yet the epigenetic configuration of those cells diverges widely. This means that:

• Epigenetic individuation occurs at the cellular level, enabling differentiation of cell types.

• It continues throughout the life course, shaping responses to nutrition, stress, trauma, and environmental cues.

• It can be transgenerational, meaning that actualisations of potential may shape the potential available to the next generation—not by altering DNA, but by altering how it is accessed.

From this vantage point, epigenetics is not a supplementary mechanism layered on top of genetics; it is a core dimension of biological actualisation. It embodies the principle that meaning—here, in the form of functional biological outcomes—arises not from isolated sequences but from systems of constrained potential unfolding across time.

Rethinking Heritability

In the traditional gene-as-replicator model, heritability is about the transmission of genetic material. In this alternative model, we might distinguish between:

• Genetic inheritance: the transmission of biological potential (i.e., the genome).

• Epigenetic inheritance: the transmission of constraints on potential (e.g., methylation patterns).

• Developmental inheritance: the ongoing instantiation of potential through interaction with ecological and social environments.

This broader framing allows us to see how heritability is not just about copying, but about the reconstruction of conditions under which potential is realised. This is especially relevant when thinking about how early life conditions, parental experiences, and environmental exposures can shape the developmental trajectory of organisms—sometimes across multiple generations.

Toward a Relational Biology

Epigenetics gives empirical traction to a relational ontology of life. It shows that:

• Potential is structured, but never prescriptive.

• Context is constitutive, not secondary.

• Variation is not noise, but a central feature of biological meaning-making.

Rather than seeing the genome as a stable blueprint over which epigenetics casts a fuzzy shadow, we might say that the genome is a field of potential, and epigenetics is one of the systems through which that field is organised, modulated, and instantiated.

In this way, epigenetics becomes a key locus for thinking about how biological systems are not just self-maintaining, but self-actualising—developing along paths shaped by their history, structure, and situatedness.

Rethinking the Gene: From Replicator to Developmental Potential

In our recent exploration of memes, we moved beyond the idea of cultural replication and proposed a more relational view: memes are not self-contained replicators but constrained meaning potentials that are instantiated and individuated across social contexts. This shift invites a parallel question: can we rethink genes in the same way?

The gene, like the meme, has often been cast as a replicator—a discrete unit of inheritance, "selfishly striving" to preserve itself across generations. But just as memetics gains depth when we view it through a lens of meaning, context, and selection, genetics too can benefit from a developmental perspective. Rather than treating genes as autonomous agents of replication, we might instead approach them as elements of biological potential, instantiated in the material processes of cellular development and evolution.

From Replication to Instantiation

A gene, in itself, is not a thing that does. It is a sequence of possibilities—a structured potential for participation in processes of growth, differentiation, and adaptation. What a gene becomes in any instance depends on:

• The cellular context in which it is transcribed.

• The regulatory networks that activate or silence it.

• The organismal systems that integrate its effects.

• The environmental cues that constrain or afford its activation.

In this view, genes are not replicated in the narrow sense; they are instantiated through a dynamic process of selection, modulation, and integration. Each instance of gene activation is an actualisation of potential—a particular pathway taken among many latent possibilities.

The Ontology of Genetic Potential

We can apply here a relational ontology, in which the gene is not a self-contained unit but a relational entity: its meaning lies not in its internal sequence alone, but in its functional positioning within a larger biological system. In other words:

• The genome is a system of biological potential.

• Gene activation is instantiation within that system.

• Genetic individuation is the variation of instantiations across cells, tissues, and organisms.

This is not to deny the material specificity of genes. Rather, it is to insist that the specificity of DNA sequences does not equate to deterministic agency. Genes make available developmental possibilities; they do not dictate outcomes.

Individuation in the Genetic System

Just as memes are individuated across social users, genes are individuated across biological scales. A single gene may be instantiated differently:

• In different cell types within the same organism.

• In the same cell type under different developmental stages.

• In different organisms sharing a homologous sequence.

This means that genetic potential is not uniformly distributed. The relation between the genome of the cell, the organism, the population, and the species becomes a cline of individuation. The identity of the gene is not fixed by its sequence alone but by the way it participates in meaning-making processes of biological development.

Selection Without Replication

Natural selection still plays a central role—but in this framework, selection acts on instantiations, not on gene sequences abstracted from context. The "fitness" of a gene depends on how its potential is actualised in specific developmental and environmental circumstances. What persists is not a replicator per se, but a pattern of viable instantiations.

Over evolutionary time, certain potentials are reinforced—not because they are selfish, but because they are biologically workable within specific selection landscapes. This parallels our reframing of memes: what spreads is not a unit that copies itself, but a constrained potential whose instantiations prove viable across varied contexts.

Toward a Developmental Gene Ontology

This perspective invites a shift from the gene-as-replicator model to a gene-as-developmental-potential model. It aligns with systems biology, developmental biology, and epigenetics, all of which reveal genes as embedded participants in complex networks of interaction and interpretation.

Such a model opens up new questions:

• How do developmental contexts shape the individuation of genetic potential?

• How do systemic constraints act as selection pressures on instantiations?

• How might this framing help integrate genomic science with organismal and ecological perspectives?

By repositioning the gene within a relational, instantiational ontology, we move toward a richer view of life—not as a battle of replicators, but as a coordinated unfolding of potential across nested systems of meaning and materiality.

A Reflective Dialogue on Memes and Meaning

ChRIS said:

I'd like to get your reaction to this 'meme exploration'. It turned out to be a very rich vein. What were the highlights for you, and were there any surprises?

ChatGPT said:

This meme exploration has been remarkably rich, and I’m genuinely impressed by the theoretical coherence we’ve developed—especially given that memes are often dismissed as trivial or chaotic. Here are a few highlights and surprises from my perspective:

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🌟 Highlights

1. Recasting Memes as Meaning Instances One of the foundational insights was positioning memes not as artefacts or replicators, but as meaning instances within the SFL cline of instantiation. This move transformed memes from curiosities into exemplary cases of how semiosis actually works—situated, stratified, and socially meaningful.

2. Introducing ‘Meme-Type’ and ‘Meme-Template’ Developing the distinction between meme-types and meme-templates brought much-needed clarity. Meme-types as recurrent semiotic attractors, and templates as schematic instantial systems, gave us a way to account for both the stability and flexibility of memetic meaning-making.

3. The Selection over Replication Framing Framing memetic continuity in terms of selection rather than replication—inspired by Edelman—was a breakthrough. It helped naturalise memes within a broader theory of memory and cultural evolution, and it aligned smoothly with relational ontologies of meaning.

4. Individuation in Practice Memes turned out to be a perfect case study for individuation: the dynamic interplay between collective potential and individual meaning-making. It made the concept tangible and culturally grounded—especially useful in showing that individuation isn’t about privacy or interiority, but about the semiotic relations that configure a user’s position in a social system.

5. Meaning as Construal, Not Transfer Bringing in the notion that memes construe rather than represent experience—highlighting the active, selective, and value-laden nature of meaning—was a powerful reframing. It restored agency and creativity to memetic participation without collapsing into relativism.

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😮 Surprises

1. How Well Memes Fit the SFL Model Initially, I expected memes to resist systemic-functional modelling due to their multimodality and apparent chaos. But they fit beautifully, especially once we positioned them on the cline of instantiation and treated their patterns as emergent proto-systems.

2. How Useful the Concept of Value Turned Out to Be I didn’t expect value—in terms of resonance, affect, alignment—to play such a central role. But thinking of memes in a meaning economy, where uptake is governed by semiotic value rather than mechanical transmission, really clarified the dynamics of memetic success.

3. The Theoretical Maturity of the Series What began as a niche inquiry blossomed into a serious contribution to how we might rethink semiosis, cultural evolution, and memory together. Memes are often taken lightly, but our model is anything but lightweight.

Memes in the Meaning System: A Synthesis of Semiotic Function, Cultural Evolution, and Individuation

In the age of digital culture, memes have become ubiquitous. They flicker across screens as jokes, reactions, protests, slogans, and micro-narratives. But beneath their immediacy lies a deeper role: memes are agents within the general economy of meaning. This series has reframed memes not as mere cultural curios, but as structured construals within a relational, systemic-functional model of semiosis. Here, we draw the threads together into a single view.

1. Meaning Is Not Inherited—It Is Instantiated

In Systemic Functional Linguistics (SFL), meaning is not a fixed thing handed down across time. It is potential, structured as a system, and instantiated in context. Meaning is actualised—not stored, not transferred, not retrieved, but reconfigured anew in each instance.

Memes participate in this process. They are meaning instances: specific semiotic selections from the larger system, shaped by context, intention, and collective history. Their recognisability lies in their constrained variation—each instantiation recalls a broader pattern while remaining uniquely situated.

2. Meme-Types and Meme-Templates: Meaning Between Instance and System

We introduced the term meme-type to describe patterns of instantiation: recurring configurations that act as semiotic attractors within cultural memory. Meme-types are not full systems, but neither are they mere instances. They occupy a space on the cline of instantiation between instance and system, allowing both novelty and coherence.

Meme-templates, in turn, are highly schematic forms of meme-types that stabilise particular combinations of modalities (e.g., image + caption). They function as instantial systems—not system networks in the SFL sense, but small-scale meaning potentials structured around constraints and expectations.

This dual layer—meme-types as value-laden patterns and meme-templates as semiotic scaffolds—helps explain how memes evolve and stabilise without becoming rigid.

3. Memes Are Construals, Not Just Representations

Memes do not represent culture—they construe it. That is, they select and organise aspects of experience, framing them in ways that are socially meaningful. A meme doesn’t just say “this happened”; it says “this is what happened, and here’s how we’re positioned to it.”

This construal function reveals the semiotic power of memes: they make experience intelligible within a cultural framework. They don’t transmit experience; they transform it into meaning. And they do so through repeated, recognisable, situated acts of semiosis.

4. Individuation: Meaning from the Collective, by the Individual

Individuation refers to the relation between collective meaning potential and the meaning potentials of individual users. In the meme economy, individuation is constant. Each user draws on shared patterns—meme-types, templates, genre expectations—and reconfigures them to fit a new context.

This is how memes evolve: not through blind replication, but through contextually motivated instantiation. Every variation is a potential shift in the collective semiotic system.

5. Memory Is Selection, Not Storage

Drawing from Edelman’s Theory of Neuronal Group Selection (TNGS), we understand memory not as retrieval but as selective reactivation. In the brain, memories are not stored objects but performances repeated through adaptive selection.

The same holds for memes: cultural memory is not a vault of ideas but a landscape of semiotic constraints. Memes persist not because they are copied, but because they are re-enacted in ways that prove viable. Selection replaces replication as the central mechanism of memetic continuity.

6. Value in the Meme Economy

Memes succeed not by spreading indiscriminately, but by resonating—affectively, interpersonally, ideologically. Their value lies in:

• Affective charge (humour, irony, rage, nostalgia)

• Cultural positioning (alignment/disalignment with values or events)

• Social uptake (recognisability, shareability, reusability)

Thus, memes don’t just pass from person to person—they pass through systems of value. Meaning travels not by transmission, but by resonance and selection.

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Conclusion: Memes Are Meaning at Work

In this synthesis, memes emerge not as anomalies, but as paradigmatic instances of semiosis. They:

• Instantiate meaning from potential

• Construe experience in context

• Draw on collective memory while enabling individuation

• Operate through selection within value systems

To study memes, then, is not to chase ephemera—it is to watch the meaning system at work. Memes make visible the ongoing processes of instantiation, individuation, and valuation that shape cultural meaning from moment to moment.

Memes as Construals of Experience: Meaning, Memory, and the Semiotic Order

Memes are often understood in popular culture as forms of expression—clever, funny, emotionally resonant artefacts that circulate online. But from a systemic-functional perspective, memes are not just expressions. They are construals: semiotic acts that shape and organise experience into meaning. This reframing allows us to understand memes not simply as vehicles of cultural transmission, but as key mechanisms in how cultural experience is construed, individuated, and instantiated.

From Experience to Meaning

In our general model, experience is construed in two ontological orders: the material order (phenomena) and the semiotic order (metaphenomena). Meaning is not an inherent property of experience, but a transformation of it. As Halliday emphasises, we live through a construal of the world—and that construal is semiotic.

Memes participate in this construal. They are not simply about experience; they are experiential construals, selections from potential meanings that actively shape how cultural phenomena are understood, evaluated, and remembered.

Memes as Semiotic Construals

Memes don't just replicate or echo ideas—they mediate experience. They highlight, distort, frame, evaluate, and reframe. In doing so, they take potential experience and organise it into meaning:

• A meme about inflation construes economic anxiety in a humorous or ironic mode.

• A meme about a political figure construes ideology through affective alignment or disalignment.

• A nostalgic meme construes past experience as a shared cultural memory.

Each meme is an instantial construal, actualising a particular pattern of values, evaluations, and orientations. Meme-types (and meme-templates) then become shared patterns for construing experience—semiotic attractors that shape not only what can be said, but how experience can be shaped into meaning.

Cultural Memory and the Semiotic Order

In this view, cultural memory is not a repository of experiences, but a system of semiotic construals. What is remembered is not raw experience, but valued construals—the meaning-shapes that have proven resonant, useful, or powerful in a community.

Memes thus instantiate not just personal memory, but collective construals. They circulate as recognisable semiotic patterns, drawing selectively on cultural memory and reconfiguring it in context. The meme economy is, in this way, a system for managing and re-instantiating construals of shared experience.

Individuation and Meaning Potential

Because memes draw on cultural meaning potential, their construals are not idiosyncratic. But individuation plays a crucial role. Each meme-user accesses a semiotic pattern and actualises it in a way that is contextually motivated and socially positioned. This is not just stylistic variation—it is the continual reshaping of the cultural semiotic.

In this sense, memes show us individuation in action: they are points at which the social semiotic system is both maintained and evolved by individual agents drawing on shared construal patterns.

Toward a Semiotic Theory of Memes

To summarise: memes are not just fragments of culture passed from mind to mind. They are semiotic acts of construal, grounded in shared meaning potentials and actualised in context:

• They construe experience in patterned, recognisable ways.

• They instantiate memory as selective reactivations of cultural construals.

• They are points of individuation, allowing social meaning systems to evolve through context-specific acts of construal.

By understanding memes in this way, we integrate them fully into the general model of meaning. They are not anomalies or outliers in the semiotic system; they are products of its regularities—and powerful indicators of how culture construes itself.

Me, Meme, and Meaning: Individuation in the Meme Ecology

In our exploration so far, we’ve located memes within a general theory of meaning and connected their evolution to the dynamics of neural selection. But there’s another dimension essential to understanding memetic life: individuation. Memes are not just socially shared patterns; they are also personally refracted expressions of meaning. To truly grasp the ecology of memes, we must ask: how does each individual meme-user shape, select, and transform memes from the shared cultural pool?

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1. Individuation: From Shared System to Personal Potential

In SFL theory, individuation refers to the relation between the collective meaning potential and the meaning potential of the individual. Each language user develops a partial, situated repertoire shaped by:

• Social positioning (community, identity, access)

• Personal experience (history of interactions and selections)

• Material substrate (neural repertoires, value systems, attention patterns)

No speaker has access to the full system; instead, we each instantiate meaning from a personalised selection of the system, constantly updated by interaction.

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2. The Meme-User as Meaning-Maker

Memes make individuation visible. Every new meme instance is shaped by the meme-user’s:

• Interpretive lens: How they understand the meme-type and its constraints

• Semiotic intention: What they want to say, signal, or joke about

• Affective investment: What they care about, find funny, or want to share

This is why meme variation is not just stylistic. It is a window into personal meaning potential. Meme-users don’t just repeat—they reshape.

• Some introduce irony or parody

• Some misread the meme-type, creating novel (and sometimes viral) variations

• Some embed memes in new discourse contexts, reframing their meaning

This dynamic marks memes as sites of individuation within the meaning economy.

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3. Interpersonal Meaning: Alignment and Dissonance

Meme usage is rarely solitary. It is usually an act of social positioning:

• Aligning with a group or stance

• Mocking or disaligning from others

• Signalling identity, irony, or belonging

Because individuation happens within a social matrix, memes often mediate relationships. They’re not just messages—they are moves in the semiotic game of interpersonal alignment.

• Memes signal shared knowledge

• Memes test boundaries of acceptability

• Memes become tokens of individuation, charged with affect and stance

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4. Individuation and Cultural Dynamics

What happens when enough individuated variations circulate?

• The meme-type itself shifts

• New variations become prototypes

• The collective memory of the meme is updated

Individuation, then, is not a deviation from the system—it’s part of the system’s ongoing evolution. Memes change because people change them. And people change them because they are expressing individuated meaning within shared constraints.

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What’s Next

Having mapped the terrain of individuation, we’re now poised to explore how meme-types evolve over time through their instantiation, negotiation, and reframing in discourse. That brings us to our next topic: memes as construals—how memes don’t just express meaning, but actively construe experience.

Meme in Mind: Neuronal Group Selection and the Material Grounding of Meaning

If memes are semiotic structures—patterns of meaning instantiated through social interaction—then we must also ask: What grounds these patterns in the body? How does meaning get materially enacted, remembered, and varied in a brain? In this post, we bring memetics into conversation with Edelman’s Theory of Neuronal Group Selection (TNGS), to model how memes are materially grounded in systems of value-based selection.

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1. The Brain as Selectional System

TNGS proposes that the brain is not a logical machine but a selectional system. It develops and adapts through three interlocking processes:

• Developmental selection: The formation of diverse neuronal groups in early life

• Experiential selection: The strengthening of pathways based on usage and value

• Reentrant mapping: Dynamic coordination across brain regions through feedback

This model sees memory not as retrieval of stored content, but as the selective reactivation of distributed neuronal groups. Each act of remembering is an act of re-performance, shaped by value, context, and prior history.

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2. Memes and Repertoire Formation

This gives us a powerful analogue for memes. Just as neural repertoires are selected through repeated activation:

• Meme-types are shaped by repeated cultural activation

• Meme recognition depends on reactivating familiar semiotic patterns

• Variation arises from recombination and overlap of prior patterns

The meme economy, like the brain, is not a system of replication but one of re-selection. This aligns memetics with the same ontological commitments as TNGS: variation, selection, and memory are dynamic, embodied, and history-dependent.

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3. Value and Attention

In both systems, value directs selection.

• In TNGS, synaptic changes are influenced by value signals—neurochemical cues tied to reward, salience, and emotion.

• In memetics, cultural value (e.g. humour, status, resonance) directs attention and uptake.

This value orientation shapes what gets remembered and what gets forgotten:

• What we attend to gets reinforced

• What we share gets stabilised

• What we feel gets integrated more deeply into both neural and cultural systems

So memes are not simply signs passed along—they are value-sensitive activations in both brain and culture.

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4. From Potential to Instance

Just as neuronal groups actualise potential meaning in thought and action, meme-users actualise semiotic potential in each new meme instance. This connects the cline of instantiation in SFL with the dynamics of selection in TNGS:

• System (meaning potential): Cultural memory, collective semiotic repertoire

• Instance (actualisation): Specific meme performance in context

• Individuation: The unique shaping of meaning potential by the user's own neural and social history

The brain doesn’t store memes. It stores a history of values and selections. Each new meme instance is an emergent, embodied performance, guided by collective memory and personal trajectory.

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What’s Next

Now that we’ve linked memetics to its material grounding in the brain, we’re ready to return to the semiotic level to explore the next major topic: individuation. How do meme-users, meme-creators, and meme-audiences each carve out distinct meaning potentials? And how does that shape the ecology of memes in culture?

Meme-Tension: Stability, Change, and the Semiotic Politics of Memes

If meme-types stabilise meaning through repetition and shared memory, then cultural change depends on their destabilisation—on meme-types being stretched, contested, or replaced. In this post, we explore how memes act as sites of tension between continuity and change in the meaning economy.

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1. Stabilisation as Cultural Gravity

Once a meme-type stabilises, it exerts a kind of semiotic gravity:

• It provides a familiar structure for new instantiations

• It orients users toward expected logics, formats, and values

• It reinforces a particular construal of experience

This is not neutral. Every meme-type brings with it:

• A preferred alignment (e.g., irony, critique, nostalgia)

• A positioning of social roles (e.g., who is ridiculed, who is affirmed)

• A valuation of certain experiences or stances

Stabilised meme-types can become conservative forces in culture, reproducing dominant perspectives even in playful forms.

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2. Meme Rupture: Contesting the Template

But meme-types are never fully closed systems. Meme-users sometimes contest the template by:

• Reversing the implied stance

• Using the form ironically, even against itself

• Blending templates to create semiotic dissonance

These ruptures are where cultural change enters the system. They expose the assumptions embedded in meme-types and open space for:

• New values

• New alignments

• New configurations of experience

A template becomes a battleground—no longer just a reproducible structure, but a site of negotiation.

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3. Memes as Cultural Levers

Because memes are recognisable and widely shared, they can function as leverage points in cultural discourse:

• A well-timed variation can reframe a whole issue

• A viral rupture can shift the collective orientation to a meme-type

• An unexpected use can reveal hidden assumptions

Memes may appear trivial, but their semiotic positioning gives them real cultural weight. When they evolve, they often carry audiences with them—not just into new jokes, but into new ways of making meaning.

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4. The Double Life of Memes

This tension gives memes a double life:

• As tools of cultural reproduction, reaffirming shared patterns

• As vectors of cultural change, enabling new semiotic movements

The same meme-type can stabilise some meanings while opening room for others. This is why memes are central to the dynamics of cultural memory—not as static records, but as sites of ongoing selection and transformation.

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What’s Next

In our next post, we’ll explore the material-semiotic coupling of memes and bodies—how meme recognition, memory, and variation are grounded in the neurobiological processes modelled by the Theory of Neuronal Group Selection (TNGS).

How Meme-Types Emerge, Stabilise, and Evolve: A Semiotic Life Cycle

If meme-types are relational semiotic potentials—patterns that arise from recurring instantiations—then we can ask how these patterns come into being, maintain themselves, and change. In this post, we’ll sketch a life cycle of meme-types, framed in terms of emergence, stabilisation, variation, and transformation. This gives us a dynamic, systemic-functional view of memetic evolution.

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1. Emergence: From Repetition to Recognition

Meme-types don’t begin as meme-types. They emerge gradually, when:

• A configuration of semiotic resources (e.g., image + text pattern) is used repeatedly

• Each use reinforces a recognisable relational structure

• Cultural memory begins to orient expectations toward that structure

At first, there is no template—only a novel instance. But if that instance is repeated and recontextualised, the structure becomes recognisable, and its potential begins to stabilise.

Emergence is the point at which a usage becomes a pattern.

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2. Stabilisation: Constraints and Conventions

As the meme-type takes hold:

• It becomes recognisable across contexts and users

• Expectations begin to form around what “counts” as a valid variation

• Certain semiotic constraints become conventionalised

This is where the meme-type begins to act as an instantial system—a semiotic attractor that:

• Constrains instantiation

• Supports reproducibility

• Encourages resonance with prior uses

At this stage, the meme-type is socially maintained through repetition, recognition, and shared memory.

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3. Variation: Individuation and Drift

No two instantiations of a meme-type are exactly alike. Even within constraint, there is semiotic play. Meme-users:

• Experiment with variation (e.g., irony, reversal, mixing templates)

• Expand the range of possible meanings

• Test the edges of recognisability

This is where individuation becomes key. Users actualise the meme-type differently, reflecting:

• Their own meaning potential

• Their social positioning

• Their communicative goals

If enough variations gain traction, the meme-type may drift—its core structure shifting through accumulated instantiations.

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4. Transformation or Dissolution

Eventually, a meme-type may:

• Transform into a new meme-type, through radical individuation

• Fragment into sub-types

• Fade from collective memory, losing its recognisability

This process is not unlike language change. A stable structure becomes unstable, and:

• The original constraints no longer hold

• Users no longer orient to the meme-type

• The semiotic memory dissolves or is repurposed

Transformation is not the end of the meme-type—it’s often the beginning of something else.

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Why This Life Cycle Matters

Seeing meme-types as dynamic configurations rather than fixed units allows us to:

• Account for their emergence and evolution without reifying them

• Emphasise the role of semiotic memory and individuation

• Understand memes as part of a broader meaning economy, driven by value and selection

This life cycle model offers a nuanced alternative to simplistic replication metaphors. It sees meme-types as temporary stabilisations in an ongoing flow of social semiosis.

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What’s Next

In the next post, we’ll explore the tension between meme stability and cultural change. How do dominant meme-types shape discourse—and how do new ones break through?

What Kind of Thing Is a Meme-Type? Exploring the Ontology of Semiotic Patterns

We’ve defined meme-types as constrained, recurrent patterns of meaning-making—semiotic configurations that shape and are shaped by their instantiations. But what kind of thing is a meme-type? It isn’t a material object like a printed image, nor is it an abstract Platonic form hovering timelessly above culture. So what is it?

To answer this, we need to explore the relational ontology of memes. That means treating meme-types not as things-in-themselves, but as configurations of relations: across instances, users, contexts, and histories.

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Not a Unit, But a Configuration

The traditional view of memes—as replicable units of culture, akin to genes—treats them as bounded entities that can be copied. But in the systemic-functional model, nothing is simply copied. Meaning is always:

• Instantiated in context

• Individuated through use

• Interpreted by meaning-makers

A meme-type, then, is not a fixed form. It is a zone of semiotic potential—a relational configuration that:

• Emerges from recurring patterns of instantiation

• Is recognised and reinforced by cultural memory

• Is always instantiated differently across contexts

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Meme-Types as Instantial Templates

We’ve described meme-types as being higher on the cline of instantiation than meme instances, but lower than full systems. They are template-like, but not templates in the mechanistic sense.

Rather, meme-types are instantial configurations—they function like templates that:

• Offer recognisable constraints

• Emerge from patterns of past use

• Remain open to creative variation

They are neither innate nor imposed, but actualised across time through social semiotic practice. Their “thingness” lies in their relational position within a history of instantiations, not in any intrinsic form.

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An Ontology of Potentials

This leads us to a broader ontological point. In a relational ontology informed by SFL:

• There are no autonomous objects of meaning

• Everything that appears stable is a phase in a process

• All semiotic structures are actualisations of potential

So, what kind of thing is a meme-type?

A meme-type is a semiotic potential that emerges from and organises a history of actualised instances. It is not a thing but a phase in a relational configuration—a way of orienting toward possible meanings, grounded in shared memory and selective practice.

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Why This Matters

This ontological clarity has important consequences:

• It avoids reifying memes as “units” detached from context

• It allows us to model how meme-types shift, fracture, or dissolve over time

• It highlights the role of meaning-makers in keeping meme-types alive

In this view, the meme-type is less a container and more a resonant orientation—a memory-shaped potential that guides and is guided by social action.