1. Evolution of Meaning Systems
Meaning is not static. Just as languages change, the symbolic resources available to a culture shift over time—through innovation, disruption, and reinterpretation.
Orality relies on narrative memory, ritual repetition, and communal performance.
Literacy introduces abstraction, individuation, and the potential for systemic reflection.
Digital media opens up networks, multiplicities, fragmentation—and, paradoxically, recombination.
Each stage does not erase the former; it re-stratifies it. Like geological layers, the semiotic resources of the past persist and are drawn upon by later forms.
From an SFL viewpoint, this is an expansion in metafunctional capacity: systems of ideational, interpersonal, and textual meaning become more differentiated and more dynamic. Art, myth, and science all participate in this expansion.
2. Art and Myth as Engines of Semiotic Evolution
Great artworks and transformative myths do not merely express meaning. They reconfigure the symbolic system.
Picasso did not just paint new images—he invented a new mode of visual grammar.
The Gospels did not just tell stories—they reframed the structure of sacrifice and salvation for a new moral cosmology.
Romanticism reintroduced the mystical, the sublime, and the irrational to counterbalance Enlightenment rationalism—dialectical rebalancing through aesthetic form.
The function of the poet or shaman is not to preserve the old system but to press it toward new integrations.
3. Technology as Mythic Material
As Campbell hinted in his later years, technology is now the outer body of the collective psyche. Its tools, networks, and interfaces are not neutral—they extend and reshape the very structures of meaning.
AI, as a symbolic processor, raises questions of agency, voice, authorship, and consciousness.
Digital culture has blurred the boundaries between self and other, real and virtual, image and referent.
Global communication forces mythic systems into contact and contest.
But here too, symbolic evolution is possible. If the descent into complexity threatens fragmentation, the response is not nostalgia but mythopoetic synthesis: new stories, new symbols, new rituals that can hold together the plural orders of contemporary experience.
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