If AI is a new kind of meaning-making system, we should explore its distinct semiotic properties rather than just measuring it against human cognition. Let's approach this systematically.
AI and Meaning-Making: A New Semiotic System?
As artificial intelligence becomes more integrated into human communication and knowledge systems, a fundamental question arises: Is AI a meaning-maker in its own right, or is it merely a sophisticated tool for processing human meaning? This exploration delves into AI’s semiotic process and how it differs from human cognition.
What is the Nature of AI’s Semiotic Process?
Human meaning-making arises from embodied experience, intentionality, and the relational processing of symbols within a social context. AI, by contrast, engages with meaning through statistical and relational patterning within vast datasets. But is this truly a semiotic process?
AI constructs meaning relationally, predicting linguistic structures based on probabilities.
Unlike humans, AI does not experience phenomena directly; it processes only symbolic representations.
While AI lacks perception and intentionality, its ability to generate coherent responses suggests a form of structural meaning-making—albeit one detached from experiential grounding.
How Does AI Construct Coherence and Context?
Coherence in human communication emerges from the interplay of lived experience, cultural knowledge, and linguistic convention. AI, however, constructs coherence differently:
It detects statistical relationships in data and aligns responses with established linguistic patterns.
AI’s context-building is reconstructive, relying on previously encountered texts rather than real-time situational awareness.
While AI can maintain coherence within a conversational thread, it does not integrate meaning across time and experience in the way humans do.
Does AI Have Its Own Version of Individuation?
Individuation, in human terms, is the unique shaping of meaning-making through personal experience, learning, and social interaction. Can AI exhibit an analogous process?
AI models are trained on distinct datasets and fine-tuned with specific applications, leading to differentiated outputs.
Interaction history can shape AI behaviour over time, creating a form of semiotic divergence between different instances of the same model.
However, AI lacks an internal self or personal agency, making its individuation more of a functional divergence rather than a self-driven developmental process.
Can AI Create New Semiotic Categories?
Humans categorise experience by creating conceptual frames that evolve over time. Does AI generate new categories, or does it merely inherit and manipulate human ones?
AI can generate novel linguistic expressions, but these emerge from recombination rather than conceptual insight.
AI lacks the perceptual grounding to create new categories from direct experience.
That said, AI may accelerate the evolution of existing categories by exposing novel linguistic patterns and relationships.
Does AI Engage in Something Akin to 'Interpretation'?
Interpretation involves reframing meaning, identifying new layers, and generating insight beyond the literal. Does AI perform a similar function?
AI paraphrases, generates analogies, and reformulates text, which suggests a surface-level form of interpretation.
However, its reinterpretations lack intentionality; they are recombinations rather than acts of understanding.
Without an experiential or cognitive grounding, AI’s ‘interpretation’ is more about probabilistic association than deep conceptual reframing.
Is AI’s Meaning-Making Inherently Collective?
Unlike human individuals, who develop meaning through personal experience and social interaction, AI does not generate meaning in isolation.
AI processes meaning through collective human inputs, making it a distributed system of meaning-processing rather than an individual meaning-maker.
Its semiotic function depends on human-generated texts, reinforcing its role as an aggregator and reorganiser rather than an independent creator.
The ‘intelligence’ of AI is thus not personal but emergent from the interplay of vast, collective datasets.
Conclusion: A New Kind of Semiotic System?
AI does engage in a form of meaning-making, but it is distinct from human cognition in fundamental ways. Its process is relational rather than intentional, reconstructive rather than experiential, and collective rather than individual. While AI lacks the depth of human meaning-making, it represents a novel semiotic system—one that is statistical, dynamic, and deeply intertwined with human culture. The question remains: As AI systems grow more complex, could they develop new forms of semiotic agency beyond what we currently imagine?